About

 We yearned for the classics with a catch: kit composed of modern, sustainable materials that fit properly . It was nowhere to be found, so we got to work, B A S E L I N E theory was born. Our mission is to create a retro look and vintage feel, all while maintaining our commitment to eco friendly, organic, recycled, fair labor, fair trade and GOTS certified practices. We strongly believe in making tennis clothing soft, fitted, breathable and sustainable. We are championing quality, timeless products made with care & concern for the environment. Tennis is the game of the rest of your life, let’s make sure we have a world to play in.  

B A S E L I N E Theory is a Pending Certified B Corporation®, a new kind of business that balances purpose and profit. We will be legally required to consider the impact of our decisions on our workers, customers, suppliers, community, and the environment. B Corporations are a community of leaders, driving a global movement of people using business as a force for good. B the change.